SWAG: Traditionally SWAG stands for Stuff We All Get, a.k.a. promotional products for marketing and giveaways, but swag (derived from swagger) also means cool, composed, and “with it.”

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From Coach Ron:  "Personally I have nothing to prove by how I dress.  Just ask my wife.  But I do like to wear great good looking sports clothes that fit well and are comfortable, especially if they have a logo that I'm proud of.  So it's my desire that those of us that play tennis in the Chisago Lakes Area have some SWAG to wear that shows those around us that indeed we're tennis players and proud of it.  We will plan on highlighting more products in time."